Project Concept

Shelley Carter
Shelley Carter

Shelley Carter
Project Concept & Coordinator

Local tarot reader and enthusiast, Shelley Carter has always supported local artists and has continued to do so with the creative idea of developing a unique “made in Elora” deck.

On a Tarot tour to Italy and France in the fall of 2011, Shelley met a number of people who had created Tarot decks. It seemed a natural development, coming from a community of artists, to have the idea to create a Tarot deck together. She ran the idea past a few artist friends, who really liked the concept, and from there the Elora Tarot Deck Project was born!

A Tarot deck is a perfect venue for a group project – each card is an individual work of art on its own, and then becomes part of a larger piece as a collaboration.

Shelley is very excited by the spirit with which the artists and the community have embraced this project and she produced a video all about pulling the community together to create a Tarot Card Deck: